The only thing more important than determining what your business
will offer is choosing a name for your business. In most cases, your
business name has significance that is either personnel or informative.
Either way the idea of adjusting your name to fit a website is a tough
pill to swallow. However, there are many reasons why coming up with a
website name for your business may require some compromise or
adjustments.
The number one reason that must people have for choosing a website name that is different from their business is availability. If you go to register a domain name that is the same as your business name, it may or may not be available. If it is already taken, the most economical and fastest resolution is to simply choose a different version of your business' name. However, there are other reasons to select a different option from your business' name that are sometimes overlooked, but could be important to your company's success.
Your business may have a great name which gives you a lot of pride, but if the name is long or cumbersome, it might hinder your website. For instance, a long name is much harder for the average person to remember no matter how obvious it may be. Another problem is customers prefer not to type in very long web addresses, especially if they are accessing your site from a mobile device. If you want to really get your customers attention, you should select a snappy website name that is tied to your business in some way.
An example would be Kaiser Permanente. The company has a long name that is hard to spell. The solution was simple. The company uses KP dot org as a website address. It is easy for customers to remember, but is still relatable to the name of the organization. This is a great place to start, when choosing a website name for your business. You can shorten the name by choosing the initials for the company. Unfortunately, the initials are not always available, so it may be necessary to use your imagination.
When the initials of your company won't work for some reason, you can try a different approach. For instance, maybe you keep it simple with just the first part of your name. You might also look at finding a word that represents your company's product or service. You may be able to do a play on words, such as yrdwurk dotcom for a lawn care business. The point is to find something simple, easy to remember, and quick to type so customers will be more likely to recall your website. If a customer can remember your site address, it will increase the odds that he or she will become a return visitor. This is especially true if you provide content or products that are always new and fresh and keep the individual's interest. What's in a name is not always the literal translation, but it may help your customers remember your business.
The number one reason that must people have for choosing a website name that is different from their business is availability. If you go to register a domain name that is the same as your business name, it may or may not be available. If it is already taken, the most economical and fastest resolution is to simply choose a different version of your business' name. However, there are other reasons to select a different option from your business' name that are sometimes overlooked, but could be important to your company's success.
Your business may have a great name which gives you a lot of pride, but if the name is long or cumbersome, it might hinder your website. For instance, a long name is much harder for the average person to remember no matter how obvious it may be. Another problem is customers prefer not to type in very long web addresses, especially if they are accessing your site from a mobile device. If you want to really get your customers attention, you should select a snappy website name that is tied to your business in some way.
An example would be Kaiser Permanente. The company has a long name that is hard to spell. The solution was simple. The company uses KP dot org as a website address. It is easy for customers to remember, but is still relatable to the name of the organization. This is a great place to start, when choosing a website name for your business. You can shorten the name by choosing the initials for the company. Unfortunately, the initials are not always available, so it may be necessary to use your imagination.
When the initials of your company won't work for some reason, you can try a different approach. For instance, maybe you keep it simple with just the first part of your name. You might also look at finding a word that represents your company's product or service. You may be able to do a play on words, such as yrdwurk dotcom for a lawn care business. The point is to find something simple, easy to remember, and quick to type so customers will be more likely to recall your website. If a customer can remember your site address, it will increase the odds that he or she will become a return visitor. This is especially true if you provide content or products that are always new and fresh and keep the individual's interest. What's in a name is not always the literal translation, but it may help your customers remember your business.
If you are interested in web design quotes and help with business names, please click here.
Article Source:
http://EzineArticles.com/?expert=Kim_Meredith_Smith
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