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Mar 6, 2012

Website Mascot for a Strong Brand By Allan Hugo

Website mascot has a unique role in strengthening your company's brand. Think of a website that is pure text. Adorn it with graphics like icons and logo. The site now has its identity. What about displaying the website mascot? What will be the effect of that?
A website mascot is a drawing of an animal, a robot, an alien or just about anything that has a human characteristic put into it. Some famous mascots are that of HostGator, Crocweb, Leopardhost, and many more.
The mascot is cute enough as to make your audience smile. It looks friendly enough to make your audience feel welcome. Yes, that feeling of warmth is very important. Your mascot provides the right ambiance to encourages sales.
The mascot carries the personality of your company together with your logo. With the presence of a mascot, trust is propagated in somehow mysterious ways. There is that certain charisma in a mascot that captures the heart of the audience. Your brand becomes lovable and memorable.
The mascot becomes an ambassador of your company. It provides a unique link of your products or services to the heart of your customers. Think of McDonald's. Their mascot plays an important role in bridging all stakeholders
The mascot serves as an instant recall of your products or services. Who can ever think of Michelin without having the image of the mascot in their minds. That's the magic that only a mascot can do. It binds your brand and products or services together so that your company is loved more by your customers..
The mascot is there to catch the attention of your audience. Browsing through a number of sites is boring, but a quick glance at a mascot will make your visitor stop for a while, take a look at your website mascot, and if your mascot is able to capture the heart of the visitor, you have gained for yourself a loyal customer!
A website mascot is not just a simple drawing. It is done by a professional artist. The artist usually excels in cartoon drawing as most mascots are cartoon characters. In order to have an excellent, effective website mascot, you hire a professional. Don't do it yourself. It will be a waste of time especially if you are artistically challenged.
Get a mascot for your website today. The benefit is priceless and lasting. Strengthen your company's brand right now.
Allan S. Hugo is the administrator of Imago Web Development, a team composed of real artists. The company provides services on website design, logo design, mascot design, custom illustration and icon design.
Unique, hand-drawn cartoon mascot
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